Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

Products have to be designed in a way that they are comprehensible.

I don't like computers. I still like to do my drawings by hand.

Good design is thorough, down to the last detail.

As designers we have a great responsibility.

Good design makes a product understandable.

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.

I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe, but inspiring.

Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. Good design is long-lasting

8. Good design is thorough, down to the last detail

9. Good design is environmentally friendly

10. Good design is as little design as possible.

The design should make the product speak to you.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

All too much of the man-made is ugly, inefficient, depressing chaos.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Nothing works without details. They are everything, the baseline of quality.

Having small touches of colour makes it more colourful than having the whole thing in colour.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.