To be persuasive we must be believable; to be believable we must be creditable; to be credible we must be truthful.

The politician in my country seeks votes, affection and respect, in that order. With few notable exceptions, they are simply men who want to be loved.

Everyone is a prisoner of his own experiences. No one can eliminate prejudices -- just recognize them.

Our major obligation is not to mistake slogans for solutions.

I am entirely persuaded that the American public is more reasonable, restrained and more mature than most of our industry's program planners believe.

I have always been on the side of the heretics, against those who burned them, because the heretics so often turned out to be right....Dead, but right.

It appeared that most of the men and boys had died of starvation; they had not been executed. But the manner of death seemed unimportant. Murder had been done at Buchenwald. God alone knows how many men and boys have died there during the last twelve years.

In order to progress, radio need only go backward, to the time when singing commercials were not allowed on news reports, when there was no middle commercial on a news report, when radio was rather proud, alert and fast.

I was greatly influenced by one of my teachers. She had a zeal not so much for perfection as for steady betterment-she demanded not excellence so much as integrity.

It has always seemed to me the real art in this business is not so much moving information or guidance or policy five or 10,000 miles. That is an electronic problem. The real art is to move it the last three feet in face to face conversation.

The politician in my country seeks votes, affection and respect, in that order...With few notable exceptions, they are simply men who want to be loved.

American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.

To be persuasive we must be believable;
to be believable we must be creditable;
to be credible we must be truthful.

We will not be driven by fear into an age of unreason, if we dig deep in our history and our doctrine, and remember that we are not descended from fearful men ... We proclaim ourselves, as indeed we are, the defenders of freedom, wherever it continues to exist in the world, but we cannot defend freedom abroad by deserting it at home.

To be credible we must be truthful.

One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles.

Our major obligation is not to mistake slogans for solutions.

A blur of blinks, taps, jiggles, pivots and shifts. The body language of a man wishing urgently to be elsewhere.

The right of dissent, or if you prefer, the right to be wrong, is surely fundamental to the existence of a democratic society. That's the right that went first in every nation that stumbled down the trail toward totalitarianism.

We must not confuse dissent with disloyalty. When the loyal opposition dies, I think the soul of America dies with it.