We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories.

I wore one of my own designs on my wedding day.

A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it.

Once, four friends and I cut all our hair off, like boys. A couple of them cried afterwards, but I thought we looked really good.

The AW14 collection is inspired by Film Noir. Elements of masculinity and femininity were reflected in the fabric, tailoring, and features.

In the day, I wear mascara and tinted moisturiser -- although I've learnt that if I'm getting my photograph taken, it's better to apply more; otherwise, I look really, really tired.

I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she'll have in her wardrobe forever.

My father, Dennis Popham, was a very handsome, talented artist, and as my mother always reminds me, 'someone who had wonderful style.' He was half Samoan-German, half New Zealander, and their first date was to a Fleetwood Mac concert, which I love the thought of.

I'm always designing for that sort of dressed-up woman who likes to go to different occasions, who's career focused, but she entertains in the evening... a very sophisticated-feeling working woman who likes to have fun.

I don't think there's any excuse for not being able to put on a beautiful product and make yourself feel fabulous. Just have some key pieces in your wardrobe that aren't seasonal.

I love seeing a woman in a beautiful dress and pairing it with a light shoe that shows skin -- I really believe in toe cleavage.

From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself.

As for design, I gravitate to traditional styles but mix it with an element of surprise. Whether it's a big sash bow in the back or an unexpected fabric, it all needs to work together.

We do have a lot of personal relationships with people who will come to our store or showroom.

You can see that ladylike kind of dressing with a twist coming back at Dior, and I think that a lot of the fashion is following in those kinds of footsteps. It's wearable. It sits in your wardrobe forever.

I'd say I play on old world couture as opposed to modern day bridal; there's something very timeless and appealing in that.

I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people.

The first wedding dress I ever made was for myself. It was at a time when I had my business up and running, but it was still very early days, and I thought, 'This is my moment to do whatever I like.'

I love doing fittings and seeing women look really confident in their clothes because they're not wearing something too boxy but that really shows off their figures. Everybody has a different figure -- it's important to design for different shapes.

Prada Infusion d'Iris perfume -- my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times.