A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken.

Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

I'm half Puerto Rican.

My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

A smartphone is a mobile computer in your pocket.

At a certain point, the services that you build around the hardware become more important than the hardware itself.

In the early years, I would say GoPro's products were not that impressive.

I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.

What makes 4K so interesting is it captures lifelike cinema-quality video.

I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.

I don't want to wake up and see my kids going off to college and wonder what happened.

Dedicating myself to actually following through was my single biggest achievement.

I want to want to go to work in the morning.

I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!'

Smartphones are always in your pocket. They're about reactive capture.

Now I'm the father of three young boys, I find myself using GoPro to film them more than anything -- trips to the amusement park, the beach, the pool -- just chasing them around as they grow.

YouTube didn't really start to hit its stride until 2006.

I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in.

If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.