My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
You don't have to settle for the status quo, for being good enough, for getting by, for working all night.
The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.
We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
School is at its best when it gives students the expectation that they will not only
dream big, but dream dreams that they can work on every day until they accomplish
them-not because they were chosen by a black-box process, but because
they worked hard enough to reach them.
Choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.
The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
There's a huge difference between being childlike and being childish. When we embrace joy and look at the world with fresh eyes we're being childlike. When we demand instant gratification and a guarantee that everything will be ok, we're only being childish.
If you demand that everything that happens be something you are adequately prepared for, I wonder if you've chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
Who you hang out with determines what you dream about and what you collide with.
And the collisions and the dreams lead to your changes.
And the changes are what you become.
Change the outcome by changing your circle.
The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
If you have a book to write, write it. If you want to record an album, record it. No need to wait for someone in a cubicle halfway across the country to decide if you're worthy.
If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.
If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes.
When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
The only thing all successful people have in common is that they're successful, so don't waste your time copying the successful strategies of others.
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
When access to information was limited, we needed to load student sup with facts. Now, when we have no scarcity of facts or the access to them, we need to load them up with understanding.
If failure is not an option, then neither is success.
If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.
Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
The way you feel about giving money to good causes has a lot to do with the way you feel about money.
I've found that giving gifts is transformative. It makes me better. It clarifies my thinking and allows me to do better work.
Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard -- you could make interesting mustard -- but people don't, because no one's obsessed with it, and thus no one tells their friends.
Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.
If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
Remarkable work often comes from making choices when everyone else feels as though there is no choice.
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator...
Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
Art is a personal act of courage, something one human does that creates change in another.
Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.
The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of this might not work that makes original art worth doing.
I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
Most people are searching for a path to success that is both easy and certain. Most paths are neither.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you -- the shift in daily habits that would mean a re-invention of how you see yourself.
I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
Way more productive, I think, to push yourself to be more in the world, not to encourage yourself to hide.
The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
Ideas aren't a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!
The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.
Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection.
Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
The key to success is to find a way to stand out -- to be the purple cow in a field of monochrome Holsteins.
Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
Excellence isn't about meeting the spec, it's about setting the spec.
Excellence isn't about meeting the spec, it's about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you're good, you'll reset that expectation again.
The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!
The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact ... those people have goals.
The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back, you're 90 percent of the way to where you need to go, because no, we're not kids, and no, this is not a bike.
If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it.
Art is the work of a human being -- something a person does with generosity to touch someone else to make a change for the better.
When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
The universal truth is beyond question-the only people who excel are those who have decided to do so.
The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important.
Denigrating art you don't understand doesn't hurt the art -- it reveals something about your willingness to learn.
My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.
There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
I have something to say. I know how to do something. I'm doing it. If you want me to do it with you, raise your hand.
Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living.
Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work.
Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low. These organizations have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot.
The alternative, it seems, is to organize for joy. These are the companies that give their people the freedom (and the expectation) that they will create, connect and surprise. These are the organizations that embrace someone who make a difference, as opposed to searching the employee handbook for a rule that was violated.
Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.
For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it -- we want to be who we are, not who some marketer tells us to be.
Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.