Welcome to our collection of quotes by Simon Sinek.
Simon Oliver Sinek (born 1973) is a British-American author and inspirational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).
If we care about the average working American, then Wal-Mart matters. A lot.
Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
If you say your job is something you don't plan on doing forever, then why are you doing it now?
Those who know WHAT they do tend to work harder. Those who know WHY tend to work smarter.
We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.
The new is threatening to those who have mastered the old.
When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.
Happy employees ensure happy customers. And happy customers ensure happy shareholders in that order.
There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people.
If you're not remarkable, you're invisible.
I look for the hotels that have figured out the comfortable balance -- a modern room that is well designed, and really clean sheets.
Cooperation doesn't mean agreement, it means working together to advance the greater good.
You can get someone to buy a gym membership with an aspirational message, but to get them to go three days a week requires a bit of inspiration.
The value we provide most to others is the same value we appreciate most from others.
What good is it to have a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.
The future is only scary if we try to avoid it.
When I present, I cheat. I only talk about things I care about.
Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.
I'm interested in the left side of the Bell Curve.
If our parents fixed everything for us and did not allow us to do anything on our own, or intervened every single time, we would all grow up to be completely dependent.
Don't complain, contribute.
Great leaders see money as fuel, not a destination.
Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.
The value of experimentation is not the trying. It's the trying again after the experiment fails.
Givers advance the world. Takers advance themselves and hold the world back.
The next time someone starts listing all the reasons an idea won't work or can't happen, ask them to give 3 reasons it can.
All organizations start with WHY, but only the great ones keep their WHY clear year after year.
All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.
Reality will always prevail so why help it? Be an idealist and see what happens.
Leadership is like exercise. Do it everyday, the results take time but you will see them. It's the little things.
If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for.
Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.
It is not logic or facts but our hopes and dreams, our hearts and our guts, that drive us to try new things.
There is a difference between offering a service and being willing to serve. They may both include giving but only one is generous.
I don't care about convincing the people who think I'm naive or an idiot.
I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.
When we are closed to ideas, what we hear is criticism. When we are open to criticism, what we get is advice.
Emails get reactions. Phone calls start conversations.
It's better to do it than to talk about how perfect it could be.
Optimists focus on the place they are going. Pessimists focus on the obstacles along the route. To become an optimist simply look ahead.
We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.
Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.
Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.
Don't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.
I think most people are inherently interested in how their brain works, in what makes them tick.
It is not the systems that fail but the ability to maintain them.
Managers watch over our numbers, our time and our results. Leaders watch over us.
Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.
We should never change our minds about where we are going, but always be curious about different ways to get there.
Leadership is about pointing in the direction, articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens.
Make it about them, not about you.
Great communicators don't just hear the words. Great communicators hear the meaning behind the words.
I don't have to convince everybody in the room. I just need a critical mass of the people in the room.
It's always the organizations that are resource constrained that come up with the good ideas to win.
A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.
TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
A leader must be inspired by the people before a leader can inspire the people.
If you're looking for a New York Times best-seller, I may or may not give you that.
Believing that your competition is stronger and better than you pushes you to better yourselves.
Changing the world takes more than everything any one person knows, but not more than we know together.
A great leader will never sacrifice the people for the numbers.
I never imagined I'd be working with government, or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever.
The bad leaders are the ones that push hard so they can gain, who brow beat us so that they can receive the benefit of our hard work, not so we can enjoy the success.
I've been dogmatic to use myself as a case study.
My own career is a case study for what I believe in.
To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.
Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
It's better to have a great team than a team of greats.
There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
Look down from as high as possible. Look ahead as far as you can see. Then decide what to do.
Authenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.
True love exists in business. It's when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.
Leadership is about empowering others to achieve things they did not think possible.
We should never let reality interfere with our dreams. Reality can't see what we can see.
Our vision is only actionable if we share it. Without sharing, it's just a figment of our imagination.
Generosity is doing something for someone else expecting nothing in return.
Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.
We'd achieve more if we chase the dream instead of the competition.
It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.
There is a difference between giving directions and giving direction.
A group of followers has strength because of its numbers.
A following has power because of its beliefs.
Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.
Authorities act with themselves in mind. Leaders act with others in mind. Authorities take. Leaders give. Authorities die. Leaders live on.