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Welcome to our collection of quotes by Simon Sinek.

Wikipedia Summary for Simon Sinek

Simon Oliver Sinek (born 1973) is a British-American author and inspirational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).

If we care about the average working American, then Wal-Mart matters. A lot.

--Simon Sinek

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

--Simon Sinek

If you say your job is something you don't plan on doing forever, then why are you doing it now?

--Simon Sinek

Those who know WHAT they do tend to work harder. Those who know WHY tend to work smarter.

--Simon Sinek

We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.

--Simon Sinek

The new is threatening to those who have mastered the old.

--Simon Sinek

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.

--Simon Sinek

Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.

--Simon Sinek

Happy employees ensure happy customers. And happy customers ensure happy shareholders in that order.

--Simon Sinek

There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people.

--Simon Sinek

If you're not remarkable, you're invisible.

--Simon Sinek

I look for the hotels that have figured out the comfortable balance -- a modern room that is well designed, and really clean sheets.

--Simon Sinek

Cooperation doesn't mean agreement, it means working together to advance the greater good.

--Simon Sinek

Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.

--Simon Sinek

You can get someone to buy a gym membership with an aspirational message, but to get them to go three days a week requires a bit of inspiration.

--Simon Sinek

The value we provide most to others is the same value we appreciate most from others.

--Simon Sinek

What good is it to have a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.

--Simon Sinek

The future is only scary if we try to avoid it.

--Simon Sinek

When I present, I cheat. I only talk about things I care about.

--Simon Sinek

Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.

--Simon Sinek

I'm interested in the left side of the Bell Curve.

--Simon Sinek

If our parents fixed everything for us and did not allow us to do anything on our own, or intervened every single time, we would all grow up to be completely dependent.

--Simon Sinek

Don't complain, contribute.

--Simon Sinek

Great leaders see money as fuel, not a destination.

--Simon Sinek

Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.

--Simon Sinek

The value of experimentation is not the trying. It's the trying again after the experiment fails.

--Simon Sinek

Givers advance the world.  Takers advance themselves and hold the world back.

--Simon Sinek

The next time someone starts listing all the reasons an idea won't work or can't happen, ask them to give 3 reasons it can.

--Simon Sinek

All organizations start with WHY, but only the great ones keep their WHY clear year after year.

--Simon Sinek

Longer Version:

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.


We think leadership is about rank and power, but better to think of leadership as the responsibility for other human beings. That leadership and rank may not go together. So it manifests in this remarkable way.

--Simon Sinek

Reality will always prevail so why help it? Be an idealist and see what happens.

--Simon Sinek

When or if we quote, unquote do not like our work, it is probably because we do not feel safe where we go to work. So when you say, what can we do?, the irony is that the best thing we can do is, well one option, is to quit.

--Simon Sinek

Leadership is like exercise. Do it everyday, the results take time but you will see them. It's the little things.

--Simon Sinek

If we inspire people, they will give us more than we asked for.  If we manipulate them, they will give us exactly what we paid for.

--Simon Sinek

Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.

--Simon Sinek

It is not logic or facts but our hopes and dreams, our hearts and our guts, that drive us to try new things.

--Simon Sinek

There is a difference between offering a service and being willing to serve. They may both include giving but only one is generous.

--Simon Sinek

I don't care about convincing the people who think I'm naive or an idiot.

--Simon Sinek

Longer Version:

I don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.


When we are closed to ideas, what we hear is criticism. When we are open to criticism, what we get is advice.

--Simon Sinek

Emails get reactions. Phone calls start conversations.

--Simon Sinek

It's better to do it than to talk about how perfect it could be.

--Simon Sinek

Optimists focus on the place they are going. Pessimists focus on the obstacles along the route. To become an optimist simply look ahead.

--Simon Sinek

We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.

--Simon Sinek

Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.

--Simon Sinek

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

--Simon Sinek

Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.

--Simon Sinek

We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

--Simon Sinek

Don't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.

--Simon Sinek

I think most people are inherently interested in how their brain works, in what makes them tick.

--Simon Sinek

It is not the systems that fail but the ability to maintain them.

--Simon Sinek

Managers watch over our numbers, our time and our results. Leaders watch over us.

--Simon Sinek

Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.

--Simon Sinek

We should never change our minds about where we are going, but always be curious about different ways to get there.

--Simon Sinek

Leadership is about pointing in the direction, articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens.

--Simon Sinek

Make it about them, not about you.

--Simon Sinek

Great communicators don't just hear the words. Great communicators hear the meaning behind the words.

--Simon Sinek

I don't have to convince everybody in the room. I just need a critical mass of the people in the room.

--Simon Sinek

It's always the organizations that are resource constrained that come up with the good ideas to win.

--Simon Sinek

A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.

--Simon Sinek

TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.

--Simon Sinek

A leader must be inspired by the people before a leader can inspire the people.

--Simon Sinek

If you're looking for a New York Times best-seller, I may or may not give you that.

--Simon Sinek

The irony is that the best thing we can do is, well one option, is to quit job we don't like. You don't always have to quit, and quite frankly, option two is to try to help others solve the problem that you are struggling with.

--Simon Sinek

Believing that your competition is stronger and better than you pushes you to better yourselves.

--Simon Sinek

Changing the world takes more than everything any one person knows, but not more than we know together.

--Simon Sinek

A great leader will never sacrifice the people for the numbers.

--Simon Sinek

I never imagined I'd be working with government, or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever.

--Simon Sinek

The bad leaders are the ones that push hard so they can gain, who brow beat us so that they can receive the benefit of our hard work, not so we can enjoy the success.

--Simon Sinek

I've been dogmatic to use myself as a case study.

--Simon Sinek

My own career is a case study for what I believe in.

--Simon Sinek

To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.

--Simon Sinek

Disney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.

--Simon Sinek

I don't consider myself an expert in the why. I don't consider myself an expert in leadership. I consider myself a student of leadership and I consider myself a student of the why. I'm constantly learning and I'm constantly looking for opportunities where it it will fail.

--Simon Sinek

It's better to have a great team than a team of greats.

--Simon Sinek

There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.

--Simon Sinek

Look down from as high as possible. Look ahead as far as you can see. Then decide what to do.

--Simon Sinek

Authenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.

--Simon Sinek

When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.

--Simon Sinek

True love exists in business. It's when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.

--Simon Sinek

Leadership is about empowering others to achieve things they did not think possible.

--Simon Sinek

We should never let reality interfere with our dreams. Reality can't see what we can see.

--Simon Sinek

Our vision is only actionable if we share it. Without sharing, it's just a figment of our imagination.

--Simon Sinek

Generosity is doing something for someone else expecting nothing in return.

--Simon Sinek

Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.

--Simon Sinek

I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, This inspired me. You should watch it. You should read this.

--Simon Sinek

We'd achieve more if we chase the dream instead of the competition.

--Simon Sinek

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

--Simon Sinek

There is a difference between giving directions and giving direction.

--Simon Sinek

A group of followers has strength because of its numbers.

A following has power because of its beliefs.

--Simon Sinek

Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.

--Simon Sinek

Authorities act with themselves in mind. Leaders act with others in mind. Authorities take. Leaders give. Authorities die. Leaders live on.

--Simon Sinek

Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic.

--Simon Sinek

The leaders who get the most out of their people are the leaders who care most about their people.

--Simon Sinek

Great leaders and great organizations are good at seeing what most of us can't see. They are good at giving us things we would never think of asking for.

--Simon Sinek

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