photo of Steve JobsPhoto Credit: WikiMedia Commons

Quotes by Steve Jobs

Wikipedia Summary for Steve Jobs

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American business magnate, industrial designer, investor, and media proprietor. He was the chairman, chief executive officer (CEO), and co-founder of Apple Inc.; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.

Jobs was born in San Francisco, California, and put up for adoption. He was raised in the San Francisco Bay Area. He attended Reed College in 1972 before dropping out that same year, and traveled through India in 1974 seeking enlightenment and studying Zen Buddhism.

Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later with the Apple II, one of the first highly successful mass-produced microcomputers. Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to the development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics. Jobs was forced out of Apple in 1985 after a long power struggle with the company's board and its then-CEO John Sculley. That same year, Jobs took a few of Apple's members with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets. In addition, he helped to develop the visual effects industry when he funded the computer graphics division of George Lucas's Lucasfilm in 1986. The new company was Pixar, which produced the first 3D computer animated feature film Toy Story (1995), and went on to become a major animation studio, producing over 20 films since then.

Jobs became CEO of Apple in 1997, following his company's acquisition of NeXT. He was largely responsible for helping revive Apple, which had been on the verge of bankruptcy. He worked closely with designer Jony Ive to develop a line of products that had larger cultural ramifications, beginning in 1997 with the "Think different" advertising campaign and leading to the iMac, iTunes, iTunes Store, Apple Store, iPod, iPhone, App Store, and the iPad. In 2001, the original Mac OS was replaced with the completely new Mac OS X (now known as macOS), based on NeXT's NeXTSTEP platform, giving the OS a modern Unix-based foundation for the first time. Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003. He died of respiratory arrest related to the tumor at age 56 on October 5, 2011.

Quote: The only way to do great work is to love what you do. by author Steve Jobs overlaid on photo of silhouette photo of six persons on top of mountain
Photo Credit: Chang Duong

The only way to do great work is to love what you do.

Longer Version/[Notes]:

The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.


Quote: Our time is limited, so don't waste it living someone else's life. by author Steve Jobs overlaid on photo of silhouette of man looking towards left
Photo Credit: Vivek Trivedi

Our time is limited, so don't waste it living someone else's life.


Quote: Everybody in this country should learn to program a computer, because it teaches you how to think. by author Steve Jobs overlaid on photo of Close-up of a white line on green grass in a soccer field
Photo Credit: Sandro Schuh

Everybody in this country should learn to program a computer, because it teaches you how to think.


Quote: I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance. by author Steve Jobs overlaid on photo of woman in white dress walking on pathway between trees during daytime
Photo Credit: Greg Rosenke

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.


Quote: When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. by author Steve Jobs overlaid on photo of Steve Jobs quote: When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.- black text on quotes background

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.


Quote: That's been one of my mantras -- focus and simplicity. Simple can be harder than complex. by author Steve Jobs overlaid on photo of tabby cat touching person's palm
Photo Credit: Jonas Vincent

That's been one of my mantras -- focus and simplicity. Simple can be harder than complex.

Longer Version/[Notes]:

That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.


Quote: The people who are crazy enough to think they can change the world are the ones who do. by author Steve Jobs overlaid on photo of person typing on Apple Cordless Keyboard
Photo Credit: Damian Zaleski

The people who are crazy enough to think they can change the world are the ones who do.


Quote: Creativity is just connecting things. by author Steve Jobs overlaid on photo of circular light bokei wallpaper
Photo Credit: Sharon McCutcheon

Creativity is just connecting things.

Longer Version/[Notes]:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.


Quote: Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains. by author Steve Jobs overlaid on photo of pink and white flower in close up photography
Photo Credit: Phillip Larking

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.


Quote: Make it like a sunflower. by author Steve Jobs overlaid on photo of person holding sunflower
Photo Credit: Milan Popovic

Make it like a sunflower.


Quote: Everyone here has the sense that right now is one of those moments when we are influencing the future. by author Steve Jobs overlaid on photo of white bicycle parked beside wall
Photo Credit: Brennan Ehrhardt

Everyone here has the sense that right now is one of those moments when we are influencing the future.


Quote: Innovation distinguishes between a leader and a follower. by author Steve Jobs overlaid on photo of person sitting on chair holding iPad
Photo Credit: Adeolu Eletu

Innovation distinguishes between a leader and a follower.



Longer Version/[Notes]:

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.


Quote: There is always one more thing to learn. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

There is always one more thing to learn.


Quote: The most corrosive piece of technology that I've ever seen is called television  but then again, television, at its best, is magnificent. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The most corrosive piece of technology that I've ever seen is called television but then again, television, at its best, is magnificent.


Quote: Don't let the noise of others' opinions drown out your own inner voice. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Don't let the noise of others' opinions drown out your own inner voice.

Longer Version/[Notes]:

Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.


Quote: Details matter. It's worth waiting to get it right. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Details matter. It's worth waiting to get it right.


Quote: Older people sit down and ask, 'what is it', but the boy asks, What can I do with it? by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Older people sit down and ask, 'what is it', but the boy asks, What can I do with it?


Quote: When we started off we didn't know how to spell software. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

When we started off we didn't know how to spell software.


Quote: Great things in business are never done by one person; they're done by a team of people. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Great things in business are never done by one person; they're done by a team of people.


Quote: Your customers dream of a happier and better life. Don't move products. Instead, enrich lives. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.


Quote: We're gambling on our vision, and we would rather do that than make me too products. Let some other companies do that. For us, it's always the next dream. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We're gambling on our vision, and we would rather do that than make me too products. Let some other companies do that. For us, it's always the next dream.


Quote: The web is not going to change the world, certainly not in the next 10 years. It's going to augment the world. And once you're in this web-augmented space, you're going to see that democratization takes place. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The web is not going to change the world, certainly not in the next 10 years. It's going to augment the world. And once you're in this web-augmented space, you're going to see that democratization takes place.


Quote: Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.


Quote: Electronics was something I could always fall back on when I needed food on the table. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Electronics was something I could always fall back on when I needed food on the table.


Quote: Great engineers are a huge multiplier. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Great engineers are a huge multiplier.


Quote: I sat in a garage and invented the future. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I sat in a garage and invented the future.


Quote: Let's make a dent in the universe. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Let's make a dent in the universe.


Quote: We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.


Quote: It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.


Quote: We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.


Quote: All the work I've done in my life will be obsolete by the time I'm fifty. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

All the work I've done in my life will be obsolete by the time I'm fifty.


Quote: I don't view wealth as something that validates my intelligence. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I don't view wealth as something that validates my intelligence.


Quote: No one is going to buy a big phone. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

No one is going to buy a big phone.


Quote: To seek permission is to seek denial. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

To seek permission is to seek denial.


Quote: Packaging can be theater, it can create a story. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Packaging can be theater, it can create a story.


Quote: I'd rather be a Pirate than join the Navy. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I'd rather be a Pirate than join the Navy.


Quote: We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.


Quote: Be ready to catch the ball when it is thrown by life. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Be ready to catch the ball when it is thrown by life.


Quote: Every once in a while, a revolutionary product comes along that changes everything. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Every once in a while, a revolutionary product comes along that changes everything.

Longer Version/[Notes]:

Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.


Quote: And I sort of look at us as two of the luckiest guys Bill Gates the other on the planet because we found what we loved to do and we were at the right place at the right time and we've gotten to go to work every day with super bright people for 30 years and do what we love doing. by author Steve Jobs overlaid on photo of Steve Jobs quote; white text on black background

And I sort of look at us as two of the luckiest guys Bill Gates the other on the planet because we found what we loved to do and we were at the right place at the right time and we've gotten to go to work every day with super bright people for 30 years and do what we love doing.


Quote: We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.


Quote: To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.


Quote: Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office! by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!


Quote: There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic? by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?


Quote: We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.




Quote: It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.

Longer Version/[Notes]:

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare.


Quote: The lunatics have taken over the asylum and we can do anything we want. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The lunatics have taken over the asylum and we can do anything we want.


Quote: I don't really care about being right, I just care about success. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I don't really care about being right, I just care about success.


Quote: I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.


Quote: The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.


Quote: And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.


Quote: My teacher basically bribed me back into learning with candy and money and what was really remarkable was before very long I had such a respect for her that it sort of re-ignited my desire to learn. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

My teacher basically bribed me back into learning with candy and money and what was really remarkable was before very long I had such a respect for her that it sort of re-ignited my desire to learn.


Quote: The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.


Quote: I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm sure I would have been in jail. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm sure I would have been in jail.


Quote: Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.


Quote: I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.


Quote: I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that. by author Steve Jobs overlaid on photo of Steve Jobs quote; white text on black background

I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.


Quote: After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.




Quote: IMac is next year's computer for $1,299, not last year's computer for $999. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

IMac is next year's computer for $1,299, not last year's computer for $999.


Quote: Not only was Edwin Land one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Not only was Edwin Land one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.




Quote: You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.


Quote: This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy.

Longer Version/[Notes]:

This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?


Quote: The web is just going to be one more of those major change factors that businesses face every decade. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The web is just going to be one more of those major change factors that businesses face every decade.






Quote: I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.


Quote: I make 50 cents for showing up... and the other 50 cents is based on my performance. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I make 50 cents for showing up... and the other 50 cents is based on my performance.


Quote: What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.


Quote: Taking LSD was a profound experience, one of the most important things in my life. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Taking LSD was a profound experience, one of the most important things in my life.

Longer Version/[Notes]:

Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there's another side to the coin, and you can't remember it when it wears off, but you know it. It reinforced my sense of what was important--creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.




Quote: When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever. by author Steve Jobs overlaid on photo of Steve Jobs quote; white text on black background

When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.


Quote: The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.


Quote: We do not say anything about future products. We work on them in secret, then we announce them. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We do not say anything about future products. We work on them in secret, then we announce them.


Quote: I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.


Quote: Focusing is all about saying no. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Focusing is all about saying no.


Quote: The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people.


Quote: The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it.


Quote: The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. by author Steve Jobs overlaid on photo of Steve Jobs quote; white text on black background

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.


Quote: Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.




Quote: Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.


Quote: I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people. by author Steve Jobs overlaid on photo of Steve Jobs quote: I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.- black text on quotes background

I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.


Quote: I have enough to last for the rest of my life. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I have enough to last for the rest of my life.


Quote: Customers always want something new. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Customers always want something new.


Quote: Death is very likely the single best invention of life. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Death is very likely the single best invention of life.

Longer Version/[Notes]:

Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.


Quote: Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you're at the top of the chain, sometimes people won't give you honest feedback because they're afraid. In this case, disguise yourself, or get feedback from other sources. by author Steve Jobs overlaid on photo of Steve Jobs quote; white text on black background

Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you're at the top of the chain, sometimes people won't give you honest feedback because they're afraid. In this case, disguise yourself, or get feedback from other sources.


Quote: You've got to find what you love. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You've got to find what you love.

Longer Version/[Notes]:

You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it.


Quote: I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.


Quote: All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.


Quote: I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.




Quote: I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.


Quote: The broader one's understanding of the human experience, the better design we will have. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The broader one's understanding of the human experience, the better design we will have.


Quote: We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.


Quote: The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.


Quote: If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.


Quote: I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together. by author Steve Jobs overlaid on photo of Steve Jobs quote: I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.- black text on quotes background

I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.




Quote: I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do. by author Steve Jobs overlaid on photo of Steve Jobs quote: I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.- black text on quotes background

I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.


Quote: To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this? by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?


Quote: I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney.


Quote: The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence. by author Steve Jobs overlaid on photo of Steve Jobs quote: The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.- black text on quotes background

The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.


Quote: If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.


Quote: The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.


Quote: It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.


Quote: Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die.


Quote: Guess who surprised themselves and changed their minds. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Guess who surprised themselves and changed their minds.


Quote: Pursue your dreams and see the opportunities in life's setbacks. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Pursue your dreams and see the opportunities in life's setbacks.


Quote: We don't settle for anything less than excellence. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We don't settle for anything less than excellence.


Quote: Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.


Quote: The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.




Quote: But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.


Quote: If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.


Quote: The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.


Quote: We've got to make the small things unforgettable. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

We've got to make the small things unforgettable.


Quote: Being the richest man in the cemetery doesn't matter to me. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Being the richest man in the cemetery doesn't matter to me.

Longer Version/[Notes]:

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.




Quote: When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.


Quote: But it's a disservice to constantly put things in this radical new light -- that it's going to change everything. Things don't have to change the world to be important. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

But it's a disservice to constantly put things in this radical new light -- that it's going to change everything. Things don't have to change the world to be important.


Quote: Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.


Quote: I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.


Quote: I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much -- if at all. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much -- if at all.


Quote: It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. by author Steve Jobs overlaid on photo of Steve Jobs quote: It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.- black text on quotes background

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.


Quote: Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.


Quote: Technology alone is not enough. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Technology alone is not enough.


Quote: Don't be evil is a load of crap. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Don't be evil is a load of crap.


Quote: The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.




Quote: It isn't the consumers' job to know what they want. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It isn't the consumers' job to know what they want.


Quote: I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.


Quote: The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can.


Quote: The were good times, there were hard times, but there were never bad times. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The were good times, there were hard times, but there were never bad times.


Quote: Don't settle, as with all matters of the heart you'll know when you find it. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Don't settle, as with all matters of the heart you'll know when you find it.


Quote: Unfortunately, people are not rebelling against Microsoft. They don't know any better. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Unfortunately, people are not rebelling against Microsoft. They don't know any better.


Quote: It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over. by author Steve Jobs overlaid on photo of Steve Jobs quote: It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.- black text on quotes background

It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.


Quote: It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.


Quote: Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.


Quote: The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.


Quote: I am saddened, not by Microsoft's success -- I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I am saddened, not by Microsoft's success -- I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.


Quote: I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money. by author Steve Jobs overlaid on photo of Steve Jobs quote: I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.- black text on quotes background

I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.


Quote: I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.


Quote: You know who the best managers are? 
They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You know who the best managers are?
They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them.


Quote: You have to trust in something -- your gut, destiny, life, karma, whatever. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You have to trust in something -- your gut, destiny, life, karma, whatever.


Quote: I dropped out of Reed College Portland, Oregon after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I dropped out of Reed College Portland, Oregon after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?


Quote: Manage the top line: your strategy, your people, and your products, and the bottom line will follow. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.


Quote: Fear of failure falls away in the face of death. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Fear of failure falls away in the face of death.


Quote: You have to have a lot of passion for what you do... because if you don't, any rational person would give up. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You have to have a lot of passion for what you do... because if you don't, any rational person would give up.



Longer Version/[Notes]:

The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are. So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.


Quote: You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.


Quote: The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much. by author Steve Jobs overlaid on photo of Steve Jobs quote; white text on black background

The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.


Quote: You can tell a lot about a person by who his or her heroes are. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You can tell a lot about a person by who his or her heroes are.


Quote: It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.


Quote: Love what you do...Don't settle. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Love what you do...Don't settle.


Quote: Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.

Longer Version/[Notes]:

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.


Quote: A-plus players like to work together and they don't like it if you tolerate B work. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

A-plus players like to work together and they don't like it if you tolerate B work.


Quote: To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.


Quote: If a user is having a problem, it's our problem. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

If a user is having a problem, it's our problem.


Quote: If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.


Quote: You cannot mandate productivity, you must provide the tools to let people become their best. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You cannot mandate productivity, you must provide the tools to let people become their best.


Quote: Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.


Quote: One of my beliefs very strongly is that any democracy depends on a free, healthy press. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

One of my beliefs very strongly is that any democracy depends on a free, healthy press.


Quote: You're already naked. There is no reason not to follow your heart. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You're already naked. There is no reason not to follow your heart.


Quote: Remembering that I'll be dead soon is the most important tool I've ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Remembering that I'll be dead soon is the most important tool I've ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.


Quote: Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.


Quote: Without passion, any rational person would give up! by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Without passion, any rational person would give up!


Quote: I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.


Quote: Follow your heart, but check it with your head. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Follow your heart, but check it with your head.




Quote: You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.


Quote: The best way to create value in the 21st century is to connect Creativity with Technology. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The best way to create value in the 21st century is to connect Creativity with Technology.


Quote: Most people never pick up the phone and call. Most people never ask, and that's what separates the people who do things from the people who just dream about them. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Most people never pick up the phone and call. Most people never ask, and that's what separates the people who do things from the people who just dream about them.


Quote: Somewhere between the janitor and the CEO, reasons stop mattering. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Somewhere between the janitor and the CEO, reasons stop mattering.


Quote: One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.


Quote: Overnight success stories take a long time. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Overnight success stories take a long time.


Quote: I would rather gamble on our vision than make a 'me, too' product. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

I would rather gamble on our vision than make a 'me, too' product.


Quote: In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.


Quote: Learn continually -- there's always one more thing to learn! by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Learn continually -- there's always one more thing to learn!


Quote: The most important decisions you make are not the things you do, but the things you decide not to do. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The most important decisions you make are not the things you do, but the things you decide not to do.


Quote: Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires. by author Steve Jobs overlaid on photo of Steve Jobs quote: Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.- black text on quotes background

Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.


Quote: It's more fun to be a pirate than to join the Navy. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It's more fun to be a pirate than to join the Navy.


Quote: The unions are the worst thing that ever happened to education because it's not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can't teach and administrators run the place and nobody can be fired. It's terrible. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The unions are the worst thing that ever happened to education because it's not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can't teach and administrators run the place and nobody can be fired. It's terrible.


Quote: Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.


Quote: It takes a lot of hard work to make something simple. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It takes a lot of hard work to make something simple.


Quote: You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.


Quote: It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.


Quote: If you define the problem correctly, you almost have the solution. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

If you define the problem correctly, you almost have the solution.


Quote: Do not try to do everything. Do one thing well. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Do not try to do everything. Do one thing well.


Quote: A brand is simply trust. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

A brand is simply trust.


Quote: Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.


Quote: Each dream you leave behind is a part of your future that will no longer exist. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Each dream you leave behind is a part of your future that will no longer exist.


Quote: What we are doing here is going to send a giant ripple through the universe. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

What we are doing here is going to send a giant ripple through the universe.


Quote: To go forward you have to leave something behind. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

To go forward you have to leave something behind.


Quote: A lot of times, people don't know what they want until you show it to them. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

A lot of times, people don't know what they want until you show it to them.


Quote: The journey is the reward. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

The journey is the reward.


Quote: Think Different. by author Steve Jobs overlaid on photo of photo of author Steve Jobs with quote

Think Different.


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