Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American business magnate, industrial designer, investor, and media proprietor. He was the chairman, chief executive officer (CEO), and co-founder of Apple Inc.; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.
Jobs was born in San Francisco, California, and put up for adoption. He was raised in the San Francisco Bay Area. He attended Reed College in 1972 before dropping out that same year, and traveled through India in 1974 seeking enlightenment and studying Zen Buddhism.
Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later with the Apple II, one of the first highly successful mass-produced microcomputers. Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to the development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI. The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics. Jobs was forced out of Apple in 1985 after a long power struggle with the company's board and its then-CEO John Sculley. That same year, Jobs took a few of Apple's members with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets. In addition, he helped to develop the visual effects industry when he funded the computer graphics division of George Lucas's Lucasfilm in 1986. The new company was Pixar, which produced the first 3D computer animated feature film Toy Story (1995), and went on to become a major animation studio, producing over 20 films since then.
Jobs became CEO of Apple in 1997, following his company's acquisition of NeXT. He was largely responsible for helping revive Apple, which had been on the verge of bankruptcy. He worked closely with designer Jony Ive to develop a line of products that had larger cultural ramifications, beginning in 1997 with the "Think different" advertising campaign and leading to the iMac, iTunes, iTunes Store, Apple Store, iPod, iPhone, App Store, and the iPad. In 2001, the original Mac OS was replaced with the completely new Mac OS X (now known as macOS), based on NeXT's NeXTSTEP platform, giving the OS a modern Unix-based foundation for the first time. Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003. He died of respiratory arrest related to the tumor at age 56 on October 5, 2011.
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
There is always one more thing to learn.
The most corrosive piece of technology that I've ever seen is called television but then again, television, at its best, is magnificent.
Don't let the noise of others' opinions drown out your own inner voice.
Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Details matter. It's worth waiting to get it right.
Older people sit down and ask, 'what is it', but the boy asks, What can I do with it?
When we started off we didn't know how to spell software.
Our time is limited, so don't waste it living someone else's life.
Great things in business are never done by one person; they're done by a team of people.
Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
We're gambling on our vision, and we would rather do that than make me too products. Let some other companies do that. For us, it's always the next dream.
The web is not going to change the world, certainly not in the next 10 years. It's going to augment the world. And once you're in this web-augmented space, you're going to see that democratization takes place.
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
Electronics was something I could always fall back on when I needed food on the table.
Great engineers are a huge multiplier.
I sat in a garage and invented the future.
Let's make a dent in the universe.
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.
It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
All the work I've done in my life will be obsolete by the time I'm fifty.
I don't view wealth as something that validates my intelligence.
No one is going to buy a big phone.
To seek permission is to seek denial.
Packaging can be theater, it can create a story.
I'd rather be a Pirate than join the Navy.
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
Be ready to catch the ball when it is thrown by life.
Every once in a while, a revolutionary product comes along that changes everything.
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.
Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they're rare.
The lunatics have taken over the asylum and we can do anything we want.
I don't really care about being right, I just care about success.
I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.
My teacher basically bribed me back into learning with candy and money and what was really remarkable was before very long I had such a respect for her that it sort of re-ignited my desire to learn.
The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm sure I would have been in jail.
Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.
I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
IMac is next year's computer for $1,299, not last year's computer for $999.
Not only was Edwin Land one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy.
This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
The web is just going to be one more of those major change factors that businesses face every decade.
I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.
I make 50 cents for showing up... and the other 50 cents is based on my performance.
What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
Taking LSD was a profound experience, one of the most important things in my life.
Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there's another side to the coin, and you can't remember it when it wears off, but you know it. It reinforced my sense of what was important--creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
We do not say anything about future products. We work on them in secret, then we announce them.
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
Focusing is all about saying no.
The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people.
The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it.
Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.
I have enough to last for the rest of my life.
Customers always want something new.
Death is very likely the single best invention of life.
Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
You've got to find what you love.
You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it.
I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
The broader one's understanding of the human experience, the better design we will have.
We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?