I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney.
If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die.
Guess who surprised themselves and changed their minds.
Pursue your dreams and see the opportunities in life's setbacks.
We don't settle for anything less than excellence.
Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.
The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.
We've got to make the small things unforgettable.
Being the richest man in the cemetery doesn't matter to me.
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
But it's a disservice to constantly put things in this radical new light -- that it's going to change everything. Things don't have to change the world to be important.
Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.
I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much -- if at all.
Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.
Technology alone is not enough.
Don't be evil is a load of crap.
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
It isn't the consumers' job to know what they want.
I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can.
The were good times, there were hard times, but there were never bad times.
Don't settle, as with all matters of the heart you'll know when you find it.
Unfortunately, people are not rebelling against Microsoft. They don't know any better.
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
I am saddened, not by Microsoft's success -- I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
Everybody in this country should learn to program a computer, because it teaches you how to think.
You know who the best managers are?
They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them.
You have to trust in something -- your gut, destiny, life, karma, whatever.
I dropped out of Reed College Portland, Oregon after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
Fear of failure falls away in the face of death.
You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are. So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
You can tell a lot about a person by who his or her heroes are.
It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.
Love what you do...Don't settle.
Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
A-plus players like to work together and they don't like it if you tolerate B work.
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
If a user is having a problem, it's our problem.
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.
You cannot mandate productivity, you must provide the tools to let people become their best.
Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
One of my beliefs very strongly is that any democracy depends on a free, healthy press.
You're already naked. There is no reason not to follow your heart.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
Without passion, any rational person would give up!
I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.
Follow your heart, but check it with your head.
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
The best way to create value in the 21st century is to connect Creativity with Technology.
Most people never pick up the phone and call. Most people never ask, and that's what separates the people who do things from the people who just dream about them.
Somewhere between the janitor and the CEO, reasons stop mattering.
One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
Overnight success stories take a long time.
I would rather gamble on our vision than make a 'me, too' product.
In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
Learn continually -- there's always one more thing to learn!
The most important decisions you make are not the things you do, but the things you decide not to do.
It's more fun to be a pirate than to join the Navy.
The unions are the worst thing that ever happened to education because it's not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can't teach and administrators run the place and nobody can be fired. It's terrible.
Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.
It takes a lot of hard work to make something simple.
You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.
If you define the problem correctly, you almost have the solution.
Do not try to do everything. Do one thing well.
A brand is simply trust.
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
Each dream you leave behind is a part of your future that will no longer exist.
What we are doing here is going to send a giant ripple through the universe.
To go forward you have to leave something behind.
A lot of times, people don't know what they want until you show it to them.