photo of Steve JobsPhoto Credit: WikiMedia Commons
photo of author Steve Jobs with quote

I think Pixar has the opportunity to be the next Disney -- not replace Disney -- but be the next Disney.

--Steve Jobs

photo of author Steve Jobs with quote

If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.

--Steve Jobs
photo of author Steve Jobs with quote

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

--Steve Jobs
photo of author Steve Jobs with quote

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

--Steve Jobs
photo of author Steve Jobs with quote

Apple has some tremendous assets, but I believe without some attention, the company could, could, could -- I'm searching for the right word -- could, could die.

--Steve Jobs
photo of author Steve Jobs with quote

Guess who surprised themselves and changed their minds.

--Steve Jobs
photo of author Steve Jobs with quote

Pursue your dreams and see the opportunities in life's setbacks.

--Steve Jobs
photo of author Steve Jobs with quote

We don't settle for anything less than excellence.

--Steve Jobs
photo of author Steve Jobs with quote

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

--Steve Jobs
photo of author Steve Jobs with quote

The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.

--Steve Jobs

photo of author Steve Jobs with quote

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

--Steve Jobs
photo of author Steve Jobs with quote

If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.

--Steve Jobs
photo of author Steve Jobs with quote

The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.

--Steve Jobs

photo of author Steve Jobs with quote

We've got to make the small things unforgettable.

--Steve Jobs
photo of author Steve Jobs with quote

Being the richest man in the cemetery doesn't matter to me.

--Steve Jobs

Longer Version:

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.



photo of author Steve Jobs with quote

When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.

--Steve Jobs
photo of author Steve Jobs with quote

But it's a disservice to constantly put things in this radical new light -- that it's going to change everything. Things don't have to change the world to be important.

--Steve Jobs
photo of author Steve Jobs with quote

Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.

--Steve Jobs
photo of author Steve Jobs with quote

I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.

--Steve Jobs
photo of author Steve Jobs with quote

I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much -- if at all.

--Steve Jobs



photo of author Steve Jobs with quote

Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.

--Steve Jobs
photo of author Steve Jobs with quote

Technology alone is not enough.

--Steve Jobs
photo of author Steve Jobs with quote

Don't be evil is a load of crap.

--Steve Jobs
photo of author Steve Jobs with quote

The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.

--Steve Jobs

photo of author Steve Jobs with quote

It isn't the consumers' job to know what they want.

--Steve Jobs
photo of author Steve Jobs with quote

I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.

--Steve Jobs
photo of author Steve Jobs with quote

The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can.

--Steve Jobs
photo of author Steve Jobs with quote

The were good times, there were hard times, but there were never bad times.

--Steve Jobs
photo of author Steve Jobs with quote

Don't settle, as with all matters of the heart you'll know when you find it.

--Steve Jobs
photo of author Steve Jobs with quote

Unfortunately, people are not rebelling against Microsoft. They don't know any better.

--Steve Jobs


photo of author Steve Jobs with quote

It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.

--Steve Jobs
photo of author Steve Jobs with quote

Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

--Steve Jobs
photo of author Steve Jobs with quote

The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.

--Steve Jobs
photo of author Steve Jobs with quote

I am saddened, not by Microsoft's success -- I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

--Steve Jobs

photo of author Steve Jobs with quote

I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.

--Steve Jobs
photo of author Steve Jobs with quote

Everybody in this country should learn to program a computer, because it teaches you how to think.

--Steve Jobs
photo of author Steve Jobs with quote

You know who the best managers are?
They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them.

--Steve Jobs
photo of author Steve Jobs with quote

You have to trust in something -- your gut, destiny, life, karma, whatever.

--Steve Jobs
photo of author Steve Jobs with quote

I dropped out of Reed College Portland, Oregon after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

--Steve Jobs
photo of author Steve Jobs with quote

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

--Steve Jobs
photo of author Steve Jobs with quote

Fear of failure falls away in the face of death.

--Steve Jobs
photo of author Steve Jobs with quote

You have to have a lot of passion for what you do... because if you don't, any rational person would give up.

--Steve Jobs

Longer Version:

The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are. So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.


photo of author Steve Jobs with quote

You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.

--Steve Jobs

photo of author Steve Jobs with quote

You can tell a lot about a person by who his or her heroes are.

--Steve Jobs
photo of author Steve Jobs with quote

It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.

--Steve Jobs
photo of author Steve Jobs with quote

Love what you do...Don't settle.

--Steve Jobs
photo of author Steve Jobs with quote

Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.

--Steve Jobs

Longer Version:

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.


photo of author Steve Jobs with quote

A-plus players like to work together and they don't like it if you tolerate B work.

--Steve Jobs
photo of author Steve Jobs with quote

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

--Steve Jobs
photo of author Steve Jobs with quote

If a user is having a problem, it's our problem.

--Steve Jobs
photo of author Steve Jobs with quote

If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.

--Steve Jobs
photo of author Steve Jobs with quote

You cannot mandate productivity, you must provide the tools to let people become their best.

--Steve Jobs
photo of author Steve Jobs with quote

Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.

--Steve Jobs
photo of author Steve Jobs with quote

One of my beliefs very strongly is that any democracy depends on a free, healthy press.

--Steve Jobs

photo of author Steve Jobs with quote

You're already naked. There is no reason not to follow your heart.

--Steve Jobs
photo of author Steve Jobs with quote

Remembering that I'll be dead soon is the most important tool I've ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

--Steve Jobs
photo of author Steve Jobs with quote

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.

--Steve Jobs
photo of author Steve Jobs with quote

Without passion, any rational person would give up!

--Steve Jobs
photo of author Steve Jobs with quote

I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.

--Steve Jobs
photo of author Steve Jobs with quote

Follow your heart, but check it with your head.

--Steve Jobs

photo of author Steve Jobs with quote

You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.

--Steve Jobs
photo of author Steve Jobs with quote

The best way to create value in the 21st century is to connect Creativity with Technology.

--Steve Jobs
photo of author Steve Jobs with quote

Most people never pick up the phone and call. Most people never ask, and that's what separates the people who do things from the people who just dream about them.

--Steve Jobs
photo of author Steve Jobs with quote

Somewhere between the janitor and the CEO, reasons stop mattering.

--Steve Jobs
photo of author Steve Jobs with quote

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

--Steve Jobs
photo of author Steve Jobs with quote

Overnight success stories take a long time.

--Steve Jobs
photo of author Steve Jobs with quote

I would rather gamble on our vision than make a 'me, too' product.

--Steve Jobs
photo of author Steve Jobs with quote

In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

--Steve Jobs
photo of author Steve Jobs with quote

Learn continually -- there's always one more thing to learn!

--Steve Jobs
photo of author Steve Jobs with quote

The most important decisions you make are not the things you do, but the things you decide not to do.

--Steve Jobs

photo of author Steve Jobs with quote

It's more fun to be a pirate than to join the Navy.

--Steve Jobs
photo of author Steve Jobs with quote

The unions are the worst thing that ever happened to education because it's not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can't teach and administrators run the place and nobody can be fired. It's terrible.

--Steve Jobs
photo of author Steve Jobs with quote

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

--Steve Jobs
photo of author Steve Jobs with quote

It takes a lot of hard work to make something simple.

--Steve Jobs
photo of author Steve Jobs with quote

You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.

--Steve Jobs
photo of author Steve Jobs with quote

It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.

--Steve Jobs
photo of author Steve Jobs with quote

If you define the problem correctly, you almost have the solution.

--Steve Jobs
photo of author Steve Jobs with quote

Do not try to do everything. Do one thing well.

--Steve Jobs
photo of author Steve Jobs with quote

A brand is simply trust.

--Steve Jobs
photo of author Steve Jobs with quote

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.

--Steve Jobs
photo of author Steve Jobs with quote

Each dream you leave behind is a part of your future that will no longer exist.

--Steve Jobs
photo of author Steve Jobs with quote

What we are doing here is going to send a giant ripple through the universe.

--Steve Jobs
photo of author Steve Jobs with quote

To go forward you have to leave something behind.

--Steve Jobs
photo of author Steve Jobs with quote

A lot of times, people don't know what they want until you show it to them.

--Steve Jobs

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