The journey is the reward.

A lot of times, people don't know what they want until you show it to them.

Follow your heart, but check it with your head.

I'm very excited about having the Internet in my den.

It is piracy, not overt online music stores, which is our main competitor.

The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people.

You know who the best managers are?
They're the great individual contributors, who never ever want to be a manager, but decide they have to be manager because no one else is going to be able to do as good a job as them.

I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a row, I know I need to change something.

It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.

You can build your own things that other people can use. And once you learn that, you'll never be the same again.

Innovation distinguishes between a leader and a follower.

I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.

Focus on what you are good at; delegate all else.

If you wanna hire great people and have them stay working for you, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don't stay.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.

It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.

Guess who surprised themselves and changed their minds.