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Wikipedia Summary for Tim Cook

Timothy Donald Cook (born November 1, 1960) is an American business executive who has been the chief executive officer of Apple Inc. since 2011. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs.

Cook joined Apple in March 1998 as a senior vice president for worldwide operations, and then served as the executive vice president for worldwide sales and operations. He was made the chief executive on August 24, 2011, prior to Jobs' death in October of that year. During his tenure as the chief executive, he has advocated for the political reformation of international and domestic surveillance, cybersecurity, American manufacturing, and environmental preservation. Since 2011 when he took over Apple, to 2020, Cook doubled the company's revenue and profit, and the company's market value increased from $348 billion to $1.9 trillion.

In 2014, Cook became the first chief executive of a Fortune 500 company to publicly come out as gay. Cook also serves on the boards of directors of Nike, Inc. and the National Football Foundation, and is a trustee of Duke University. Outside of Apple, Cook engages in philanthropy, and in March 2015, he said he planned to donate his fortune to charity.

Quote: Our values are that we do think that people have a right to privacy. And that our customers are not our products. by author Tim Cook overlaid on photo of green ceramic mug beside book

Our values are that we do think that people have a right to privacy. And that our customers are not our products.


Quote: We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.


Quote: We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.


Quote: Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.


Quote: A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.


Quote: I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs.


Quote: The kind of investors we seek are long term because that's how we make our decisions. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The kind of investors we seek are long term because that's how we make our decisions.


Quote: My view on working with any government in the world is that there are things that you will agree upon and things that you will not. And you don't want to let the things you don't mean that you don't have any interface. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

My view on working with any government in the world is that there are things that you will agree upon and things that you will not. And you don't want to let the things you don't mean that you don't have any interface.


Quote: I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term.


Quote: Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in. by author Tim Cook overlaid on photo of Tim Cook quote: Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.- black text on quotes background

Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.


Quote: We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff.


Quote: Our goal has never been to make the most. It's always been to make the best. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Our goal has never been to make the most. It's always been to make the best.


Quote: I personally think 3D Touch is a game changer. I find that my efficiency is way up with 3D touch because I can go through so many emails so quickly. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I personally think 3D Touch is a game changer. I find that my efficiency is way up with 3D touch because I can go through so many emails so quickly.


Quote: I think the most diverse group will produce the best product; I firmly believe that. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I think the most diverse group will produce the best product; I firmly believe that.


Quote: The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.


Quote: We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers' tools so they can take advantage of the hardware that's there, in the best way. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers' tools so they can take advantage of the hardware that's there, in the best way.


Quote: I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs -- they're not really interacting with consumers. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs -- they're not really interacting with consumers.


Quote: We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.


Quote: I've been thinking about 'The Jetsons' since I was a kid. But occasionally, you want 'The Jetsons' to come to reality. That's what Apple is so great at: Productizing things and bringing them to you so you can be a part of it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I've been thinking about 'The Jetsons' since I was a kid. But occasionally, you want 'The Jetsons' to come to reality. That's what Apple is so great at: Productizing things and bringing them to you so you can be a part of it.


Quote: It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future.


Quote: What Beats brings to Apple are guys with very rare skills. People like this aren't born every day. They're very rare. They really get music deeply. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

What Beats brings to Apple are guys with very rare skills. People like this aren't born every day. They're very rare. They really get music deeply.




Quote: The right focus for the U.S. is on advanced manufacturing -- something that requires innovation. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The right focus for the U.S. is on advanced manufacturing -- something that requires innovation.






Quote: I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.


Quote: When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it. by author Tim Cook overlaid on photo of Tim Cook quote; white text on black background

When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.


Quote: The government should always be the one defending civil liberties. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The government should always be the one defending civil liberties.


Quote: I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.


Quote: The future of television is what our competitors have been doing for years. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The future of television is what our competitors have been doing for years.


Quote: It gives me a lot of energy to talk to developers or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

It gives me a lot of energy to talk to developers or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion.


Quote: This is Steve's company. This is still Steve's company. It was born that way; it's still that way. And so his spirit, I think, will always be the DNA of this company. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

This is Steve's company. This is still Steve's company. It was born that way; it's still that way. And so his spirit, I think, will always be the DNA of this company.


Quote: You don't have to choose between doing good and doing well. It's a false choice, today more than ever. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

You don't have to choose between doing good and doing well. It's a false choice, today more than ever.


Quote: There's something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

There's something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.


Quote: I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.


Quote: We think the government should be pushing for more encryption. That it's a great thing. You know, it's like the sun and the air and the water. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We think the government should be pushing for more encryption. That it's a great thing. You know, it's like the sun and the air and the water.


Quote: There are times in all of our lives when a reliance on gut or intuition just seems more appropriate -- when a particular course of action just feels right. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate -- when a particular course of action just feels right.


Quote: We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically buy for technology and really great people. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically buy for technology and really great people.


Quote: People are running huge enterprises off of hacking and stealing data. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

People are running huge enterprises off of hacking and stealing data.


Quote: To me, this is the perfect marriage. There's no friction. There's just, we have what they need, they have what we need. And so IBM is in the process, with our help, of designing many different apps for many different verticals. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

To me, this is the perfect marriage. There's no friction. There's just, we have what they need, they have what we need. And so IBM is in the process, with our help, of designing many different apps for many different verticals.


Quote: Today, we are pleased to announce the biggest advancement in iPhone. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Today, we are pleased to announce the biggest advancement in iPhone.


Quote: You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy.


Quote: If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.


Quote: The longer the meeting, the less is accomplished. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The longer the meeting, the less is accomplished.


Quote: If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it.


Quote: When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level. by author Tim Cook overlaid on photo of Tim Cook quote; white text on black background

When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level.


Quote: Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.


Quote: Apple Stores Offer the Best Buying Experience and Customer Service On The Planet. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet.


Quote: I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.


Quote: A great product isn't just a collection of features. It's how it all works together. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

A great product isn't just a collection of features. It's how it all works together.


Quote: What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.


Quote: Every time I meet Prime Minister Modi and listen to him and then see his actions, including GST, I see bold things that I don't see in any other place. I am super impressed and optimistic. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Every time I meet Prime Minister Modi and listen to him and then see his actions, including GST, I see bold things that I don't see in any other place. I am super impressed and optimistic.


Quote: Augmented reality will take some time to get right, but I do think that it's profound. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Augmented reality will take some time to get right, but I do think that it's profound.


Quote: I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.


Quote: I have to feel myself doing what's right. If I'm the arbiter of that instead of letting the guy on TV be that or someone who doesn't know me at all, then I think that's a much better way to live. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I have to feel myself doing what's right. If I'm the arbiter of that instead of letting the guy on TV be that or someone who doesn't know me at all, then I think that's a much better way to live.


Quote: A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.


Quote: Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.


Quote: I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.


Quote: If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.


Quote: I think it's smart for the United States to have some kind of tax revenue for international earnings -- if that tax were reasonable. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I think it's smart for the United States to have some kind of tax revenue for international earnings -- if that tax were reasonable.


Quote: Apple has lost a visionary and creative genius, and the world has lost an amazing human being. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.


Quote: That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?' by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'


Quote: At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers.


Quote: When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.


Quote: We shouldn't all be fixated just on what's not available. We should take a step back and look at the total that's available, because there's a mountain of information about us. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We shouldn't all be fixated just on what's not available. We should take a step back and look at the total that's available, because there's a mountain of information about us.


Quote: There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody -- for good guys and bad guys. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody -- for good guys and bad guys.


Quote: Apple is this great American company that could have only happened here. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Apple is this great American company that could have only happened here.


Quote: People love our products. They love using our services. All of this, to me, equals great opportunity. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

People love our products. They love using our services. All of this, to me, equals great opportunity.


Quote: An acorn would never brag about giving shade. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

An acorn would never brag about giving shade.


Quote: Android dominates the mobile malware market. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Android dominates the mobile malware market.


Quote: Apple Watch is the most personal device we've ever created. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Apple Watch is the most personal device we've ever created.


Quote: You can't have a back door that's only for the good guys. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

You can't have a back door that's only for the good guys.




Quote: The reality of today from a cyber security point of view -- I think some of the top people predict that the next big war is fought on cyber security. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The reality of today from a cyber security point of view -- I think some of the top people predict that the next big war is fought on cyber security.


Quote: In the world of cyber security, the last thing you want is to have a target painted on you. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

In the world of cyber security, the last thing you want is to have a target painted on you.


Quote: It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.


Quote: In the long arc of time, you are only relevant if customers love you. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

In the long arc of time, you are only relevant if customers love you.




Quote: If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.


Quote: With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.


Quote: Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards -- they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption. by author Tim Cook overlaid on photo of Tim Cook quote; white text on black background

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards -- they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.


Quote: Maybe law enforcement would like the ability to turn on the camera on your Mac. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Maybe law enforcement would like the ability to turn on the camera on your Mac.


Quote: I am confident our best years lie ahead of us and that together we will continue to make Apple the

magical place that it is. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I am confident our best years lie ahead of us and that together we will continue to make Apple the

magical place that it is.


Quote: We didn't make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we're making the first modern smartwatch. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We didn't make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we're making the first modern smartwatch.


Quote: We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.


Quote: And that's what everyone at Apple is focused on -- pushing forward and creating the future. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

And that's what everyone at Apple is focused on -- pushing forward and creating the future.


Quote: If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.


Quote: The iPad remains Apple's second bestselling product -- all the more reason why the iPad Pro needs to be big in every sense of the word. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The iPad remains Apple's second bestselling product -- all the more reason why the iPad Pro needs to be big in every sense of the word.


Quote: We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.


Quote: I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn't something that's easy to oppose. It doesn't always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us. by author Tim Cook overlaid on photo of Tim Cook quote; white text on black background

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn't something that's easy to oppose. It doesn't always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.




Quote: What makes Siri cool is she has a personality. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

What makes Siri cool is she has a personality.


Quote: Siri has proven to us that people want to relate to the phone in a different way. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Siri has proven to us that people want to relate to the phone in a different way.




Quote: The iPad is the clearest expression of our vision of the future of personal computing. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The iPad is the clearest expression of our vision of the future of personal computing.


Quote: Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.


Quote: From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.


Quote: If you want me to do things only for ROI reasons, you should get out of this stock. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

If you want me to do things only for ROI reasons, you should get out of this stock.


Quote: If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.


Quote: People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.


Quote: For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.


Quote: While infusing technology with humanity, we are trying to make sure it's used for good and also trying to foresee some of the ways it can be used in a bad way and eliminate those. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

While infusing technology with humanity, we are trying to make sure it's used for good and also trying to foresee some of the ways it can be used in a bad way and eliminate those.


Quote: We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.


Quote: We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.


Quote: When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.


Quote: You want to be the pebble in the pond that creates the ripple for change. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

You want to be the pebble in the pond that creates the ripple for change.


Quote: National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.


Quote: We think coding should be required in every school because it's as important as any kind of second language. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We think coding should be required in every school because it's as important as any kind of second language.


Quote: I hope people remember me as a good and decent man. And if they do, then that's success. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I hope people remember me as a good and decent man. And if they do, then that's success.


Quote: When we launch a product, we're already working on the next one. And possibly even the next, next one. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

When we launch a product, we're already working on the next one. And possibly even the next, next one.


Quote: That brings us to iPad. We think the iPad is the poster-child of the post-PC world. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

That brings us to iPad. We think the iPad is the poster-child of the post-PC world.




Quote: It turns out that people -- in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

It turns out that people -- in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.


Quote: So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.


Quote: I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out -- even when our voice shakes. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out -- even when our voice shakes.


Quote: We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.




Quote: The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The way we look at manufacturing is this: the U.S.'s strategy should be to skate where the puck is going, not where it is.




Quote: Hopefully, people will look at our stance on privacy in general and know that we're not trying to operate outside of a fairly distinct line that we're drawing. I hope that people trust us to do the right thing there. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Hopefully, people will look at our stance on privacy in general and know that we're not trying to operate outside of a fairly distinct line that we're drawing. I hope that people trust us to do the right thing there.


Quote: Nobody wants to buy sour milk. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Nobody wants to buy sour milk.




Quote: Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere. by author Tim Cook overlaid on photo of Tim Cook quote; white text on black background

Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.


Quote: Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next? by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?


Quote: We are constantly auditing our supply chain. Making sure that safety standards are -- are, you know, are the highest. We're making sure that working conditions are the highest. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We are constantly auditing our supply chain. Making sure that safety standards are -- are, you know, are the highest. We're making sure that working conditions are the highest.


Quote: We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.


Quote: Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.


Quote: While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.


Quote: The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way -- enrich people's lives. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way -- enrich people's lives.


Quote: For us, the most important thing we can do is raise people up -- that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn't otherwise create. It's about giving them tools; it is about empowering people. by author Tim Cook overlaid on photo of Tim Cook quote; white text on black background

For us, the most important thing we can do is raise people up -- that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn't otherwise create. It's about giving them tools; it is about empowering people.


Quote: All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.


Quote: I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.


Quote: You are more powerful than you think. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

You are more powerful than you think.


Quote: If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important. by author Tim Cook overlaid on photo of Tim Cook quote; white text on black background

If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.


Quote: Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.


Quote: Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.


Quote: If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.




Quote: The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.


Quote: The sidelines are not where you want to live your life. The world needs you in the arena! by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The sidelines are not where you want to live your life. The world needs you in the arena!




Quote: Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.


Quote: Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.


Quote: Creativity is people who care enough to keep thinking about something until they find the simplest way to do it. by author Tim Cook overlaid on photo of person holding heart shaped red balloon

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.


Quote: In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.


Quote: From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.


Quote: I don't think Apple has to own a content business. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I don't think Apple has to own a content business.


Quote: You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.


Quote: Apple doesn't do hobbies as a general rule. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Apple doesn't do hobbies as a general rule.


Quote: Anything can change, because the smartphone revolution is still in the early stages. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Anything can change, because the smartphone revolution is still in the early stages.


Quote: You can only do so many things great, and you should cast aside everything else. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

You can only do so many things great, and you should cast aside everything else.


Quote: Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.


Quote: I've always hated litigation, and I continue to hate it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I've always hated litigation, and I continue to hate it.


Quote: Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.


Quote: I am who I am, and I'm focused on that, and being a great CEO of Apple. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I am who I am, and I'm focused on that, and being a great CEO of Apple.


Quote: I love museums but I don't want to live in one. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I love museums but I don't want to live in one.


Quote: The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.


Quote: The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.


Quote: Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.


Quote: We have to make sure, at Apple, that we stay true to focus, laser focus -- we know we can only do great things a few times, only on a few products. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We have to make sure, at Apple, that we stay true to focus, laser focus -- we know we can only do great things a few times, only on a few products.


Quote: I think two people with strong points of view can appreciate each other even more. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I think two people with strong points of view can appreciate each other even more.


Quote: Let your joy be in your journey -- not in some distant goal. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Let your joy be in your journey -- not in some distant goal.


Quote: Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.


Quote: I don't really think anything Microsoft does puts pressure on Apple. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I don't really think anything Microsoft does puts pressure on Apple.


Quote: We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.


Quote: You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.


Quote: Life is fragile. We're not guaranteed a tomorrow so give it everything you've got. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.


Quote: To whom much is given, much is expected. I do believe this. It's embedded in me. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

To whom much is given, much is expected. I do believe this. It's embedded in me.




Quote: Right to privacy is really important. You pull that brick out and another and pretty soon the house falls. by author Tim Cook overlaid on photo of yellow, orange, red, green, and blue abstract painting

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.


Quote: I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive. by author Tim Cook overlaid on photo of couple sitting on sand during daytime

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.


Quote: I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.


Quote: When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.


Quote: France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers, or photographers who use our products. There is such creative energy. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers, or photographers who use our products. There is such creative energy.


Quote: We could build just about anything that you could dream of. But that's not the question. The thing that Beats provides us is a head start. They provide us with incredible people that don't grow on trees. by author Tim Cook overlaid on photo of photo of author Tim Cook with quote

We could build just about anything that you could dream of. But that's not the question. The thing that Beats provides us is a head start. They provide us with incredible people that don't grow on trees.


Quote: I learned that focus is key. Not just in your running a company, but in your personal life as well. by author Tim Cook overlaid on photo of Arizona landscape

I learned that focus is key. Not just in your running a company, but in your personal life as well.


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